Video is King

We live in the social media era, it’s a matter of fact.

almost every day there is a new idea or tool trying to integrate to the big thing, but when it comes from the leading professional community for video sharing it’s different.

Although Vimeo is still way behind youtube, there is no doubt that it’s one of the most successful platforms for the last couple of years with over 50 million creators and brands,  make no surprise that Vimeo wants a slice from the pie,

Recently they introduced a new features for Vimeo business which works for any size of a business, and that’s a big change in the core values of its existing, instead of targeting professional people who mostly work in the production industry, they are approaching a new and wider target audience with different tools.

https://vimeo.com/business

(Video that do more), a tagline and call for action inviting almost every business in the world to join, a smart one, since video create more engagement generally than a still image.

What makes Vimeo business unique and different is the engagements tool they highlighted clearly in their campaign, (tools that engage customers and grow a business).

It allows brands to generate leads and drive conversions by using video cards and embedding videos anywhere, clickable calls to action, capturing email addresses and sync them with email marketing software.

Also to show detailed and trusted analysis, Vimeo partnered with Google Analytics to track engagements like views, impressions and where they come from.

Vimeo integrated with Adobe, mail shrimp, campaign monitor, infusion one of the leading automation software for small business to get a better reach for a specific category.

I think Vimeo knew very well that brands and creators need more than one channel to reach the audience, in one-word diversity, and it seems that we are noticing a change not only in consumers behaviors but more into corporate redirection towards social media platforms, and it’s only the beginning.

Film to Sensor – blog 01

My name is Nabeel Ali, I am a big fan of photography, exploring places and angels to tell story is a gift that I enjoy unwrapping every time i hold my camera and hit the road.

The world of photography has transformed twice, the first time is when digital took over film. The second time is when social media revolution started few years ago. Obviously the entire social media concept is based on a photo or a video that was taken by a phone or a camera.

There is a great impact of photography on human life all around the world, an image is a reflection of culture, it is a tool to reflect the daily life of a society. That moment when a little kid in Africa stares at the camera’s lens for a few minutes, a click is heard, and then an image is created. That image is frozen in time, and time does not know the concept of pause at all.

Hold the moment

I don’t want to dig deep in history, I just want to shed some light on some specific factors that relates to the photography transformation throughout the digital age,

Cameras became more accessible to large number of users and more flexible with the new digital technology. Users now days can capture and erase the photos that they don’t desire . In the film era, photos cannot be erased after captured, therefore they were more valuable. The combination of digital photography and social media create a great tool to share photos and videos online.

Smart phones created it’s own style of photography introducing dynamic range industry of imaging. Cinematographer get inspired by a certain look which he/she reflects it in his movies such as the oscar winning film, The Revenant.

When social media emerged few years ago, the indystry of imaging took another route, a massive one. with over a billion images shared over platforms like Facebook and instgram daily ! it became the market rather than a marketing tool.

This was one of the main reasons that social media evolved to become  very important to almost every profit or non profit company and professionals, since it allows direct communication between the marketer and the consumer as simple as a touch of a button.

Thanks for reading

Nabeel

thats all.